Our story

Amelia Barr

Apr 2015:

At the beginning, there was an idea…

The gaming industry was facing a dilemma. The market for the most popular card game was in decline. Poker had to be reinvented to meet the needs of evolved customer with a truly mobile first, socially engaging solution.

An idea for a messenger-like, highly intuitive and simple poker application seamlessly combining chat with play was born.

Mar 2016:

PokerUp is the name of the game…

The team of five was established and project kickstarted. Combined experience in the gaming industry, successful track record of startups and hunger to create something simple and great was all that needed to sail the ship in the right direction.

Jun 2016:

Let’s give it a decent chance…

Well-equipped from lessons of the past, the team aligns on mission and vision, defines brand values and sets an overall strategy of the project. The Seed round is secured by founders and the journey begins.

May 2017:

Beta release finally…

Months of hard work and the world welcomes the first ever poker app to play with friends from the contact list on a portrait mode table. The app has a highly intuitive interface and clean design. The feedback from players is overwhelming.

Aug 2017:

Round A means $7.3 million in valuation…

The project receives $730,000 from private investors inspired by the product and the vision. The funding allows to establish in-house operations and accelerates the development towards public release.

Nov 2017:

Launched…

Three months to build Android product from scratch, hire a high performing team, design and introduce a major feature to play with players across the globe. Turning the impossible into reality becomes a habit and the first public release sees daylight.

Aug 2017:

Retention, retention and retention…

Research reveals key weaknesses and gaps. Customer retention is the focus and the phenomenal team creates almost a new product in just three months. Numbers are good and it’s time for the next challenge.

Launched…

Three months to build Android product from scratch, hire a high performing team, design and introduce a major feature to play with players across the globe. Turning the impossible into reality becomes a habit and the first public release sees daylight.

September 2018

is going to engage a wide audience. Interesting challenges are coming as well as new achievements but our team of competent professionals is ready for this level. We know no limits. It is always a pleasure to prove that «impossible» is a word our team does not recognize.